Why we exist

Imagine needing something when you are at home and getting it before you have tied your shoelaces to step out. We are revolutionising e-commerce by making the stuff most important to you, available to you in a blink of an eye.

We are already one of the largest e-grocery companies in India. Our ambition however, is to be 100x this size in the next five years.

Position Overview:

As the Growth & Marketing lead, you will be responsible for developing, implementing, and managing our growth strategies and marketing campaigns. Your goal will be to raise brand awareness, drive customer engagement and improve user conversion to support our business objectives.

Key Responsibilities:

• Growth Strategy: Plan strategies for growing new stores / existing cities, and lead end-to-end execution & impact assessment for the same.
• Assortment planning & Merchandising: Figure out the right assortment for your respective city.
• Market Research: Stay up-to-date with industry trends and competitor activities, utilising insights to inform growth strategies.
• Marketing Strategy: Develop and execute comprehensive marketing strategies that align with the company’s goals and target audience.
• Campaign Management: Plan and oversee marketing campaigns, including print media, events, sponsorships, and more. Ensure campaigns are executed efficiently and within budget.
• Brand Awareness: Enhance brand visibility through creative and impactful offline initiatives, increasing our presence in the market.
• P&L Management: Manage and allocate marketing budgets effectively to achieve the highest ROI on offline marketing efforts.
• Collaboration: Collaborate with cross-functional teams, including Data, Product and Creative, to ensure consistency in messaging and branding.
• Performance Analysis: Track and analyse the effectiveness of growth / marketing campaigns, making data-driven adjustments for continuous improvement.

Qualifications:

• Graduate/ Post Graduate degree with strong experience of 3+ years.
• Strong analytical and project management skills.
• Creative thinking and the ability to think outside the box to develop innovative campaigns.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Excel / Google sheets.
• Proven experience in growth / marketing preferred, but not necessary.
• Experience working in a fast paced startup preferred.
• Fluency in English & Marathi.